Web Design

Search Engine Optimisation (SEO)

Are you missing out on traffic?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines such as Google, Yahoo and MSN. We offer SEO consultancy and have a track record of improving our customers' search rankings. Contact us for a FREE review of your site or read on for more information and case studies.

Factors affecting site ranking

There are many factors that affect a site's ranking including:

the design, structure, layout, usability and accessibility of the site
the way the website is coded - does your website pass the World Wide Web Consortium (W3C) validation check?
underlying technologies such as Flash, WordPress and AJAX and the way in which they are implemented
keyword rich, well-written, relevant page titles, headings, content, links and image alt tags
your domain name, the age of your domain name and the length of domain registration
the location of your web server and other sites hosted on the server
the URLs you choose for your pages
the number, quality and relevance of links from external sites and the rate at which external links are acquired
duplicate meta titles, duplicate content and content that has been 'keyword stuffed'
the search engines and directories to which a site is submitted
the presence and format of an XML sitemap
the popularity of a site with social bookmarking tools such as StumbleUpon, Digg and Del.icio.us
how often a site is updated and maintained
whether you're using news feeds, blogs and 'link bait'
the size of your market and the number & quality of competitors
prevention of 'black hat' SEO attacks from competitor sites.

Case studies

Positions in search results fluctuate on a daily basis so positions quoted here are the highest achieved. It is necessary to continually monitor and make adjustments to maintain good results.

Uniwell Software Developments

Uniwell Software Developments (USD) write point-of-sale software for the hospitality industry. They commissioned us to do a complete re-design and re-development of their website focussing particularly on search engine optimisation.

Since the new site was launched in March 2008, USD has consistently appeared on the first page of Google.com / Google.co.uk search results using the following keywords:

head office epos software (highest position: 1)
head office epos (highest position: 1)
web-based head office epos (highest position: 1)
epos communications software (highest position: 1)
bespoke epos software (highest position: 1)
epos office (highest position: 2)
back office epos (highest position: 2)
office software (highest position: page 2)

We continue to work with USD on a regular basis to maintain and increase these positions.

Singing Lessons Leeds

Designed for Brian Mason - a singing teacher and organist in Leeds, UK. The site is optimised for search engines and achieved the following positions on google.com within two days of launch:

organist leeds (highest position: 1)
organist yorkshire (highest position: 1)
singing teacher leeds (highest position: 2)
singing lessons leeds (highest position: 4)
singing lessons yorkshire (highest position: 11)